The average result of a decision if you could make it many times over: each outcome's result weighted by how often it happens.
- add up over every outcome
- the chance of outcome ; the chances add up to 1
- what you win or lose in outcome , in big blinds
Worked example
You bet 10bb into 15bb. Your opponent folds 40% of the time and you take the pot; otherwise they call and your bluff loses the bet.
Why it matters
Every other formula on this page is expected value in disguise. A decision is right when its expected value beats the alternatives, whatever happens this time.